Amazon is a big place, You need an experienced navigator
Our Process
It's easy to get lost in the Amazon landscape. It's a big place, full of pitfalls and shifting sands. We've spent over 15 years mapping a way through, adjusting as we go by paying attention to what works.
Audit & Discovery
- Perform a comprehensive audit of the existing Amazon account to identify key issues and areas of improvement.
- Detect errors and inefficiencies that need to be corrected for optimal performance.
- Highlight potential future problems and recommend actionable steps to address them.
MARKET & CATEGORY OVERVIEW
- Analyse market leaders, category trends, and key drivers of performance.
- Evaluate how the product fits into the market, highlighting its unique selling points (USPs).
- Assess pricing competitiveness and pack size with competitors.
- Define success metrics and benchmarks based on category insights.
PROFIT & Viability
- Provide detailed cost and profit breakdowns for each product.
- Forecast margin opportunities and revenue potential over the next 12 months.
- Build sales growth projections and assess investment requirements.
- Propose product engineering changes, if needed, to optimise sustainability and profitability.
Listing & imagery creation
- Create or revamp Amazon listings to maximize visibility and engagement.
- Use high-traffic, relevant keywords based on thorough market and search trend research.
- Develop optimized titles, bullet points, and descriptions that align with your brand guidelines.
- Produce visually appealing imagery tailored for Amazon standards to enhance conversions.
Ad set up & split testing optimisation
- Plan and execute targeted advertising campaigns to achieve agreed sales and growth KPIs.
- Continuously optimize ads through A/B testing to refine targeting and maximize ROI.
- Review campaign data to identify performance improvements and refine strategies.
- Enhance ad elements to boost conversions and click-through rates.
Review, report & future opportunities
- Track and analyse key performance indicators (KPIs) to measure success.
- Provide detailed monthly reports and actionable insights for ongoing optimization.
- Develop strategies to capitalize on new growth opportunities, including global expansion.
- Leverage Amazon’s global processes to scale success across marketplaces.