Fushi Wellbeing
265% Year on year Growth
The Challenge
Fushi, an organic health and beauty brand, faced declining sales on Amazon and needed a turnaround strategy.
We stepped in to help Fushi reverse a steady sales decline on Amazon and ensure long-term profitability on the platform. Initially, we focused on stabilising sales by improving ad strategies and profitability. Once the decline was halted, we began a comprehensive two-year strategy to drive growth:
Strategy
Year 1
We focused on stabilising the platform, delivering targeted ad optimisation and profitability improvements.
Strategy
Year 2
We revamped Fushi’s entire product catalogue by collaborating with their internal design team to create high-quality visuals, while our copywriting team enhanced listings and bullet points.
Profitability Strategy
We shifted priorities from low-margin, high-volume SKUs to high-margin products with untapped potential, improving both cash flow and profitability.
Results
Year 1
Results
66% year on year sales growth, a 7.8 blended ROAS, and a 52% rise in Subscribe & Save customers.
Year 2
Results
265% year on year sales growth (502% total uplift) and an 88% rise in Subscribe & Save customers (232% total uplift).
New
Markets
We are now assisting Fushi in expanding into Europe while continuing to drive sustainable growth in their established markets. Their transformation showcases the power of a tailored strategy and dedicated execution.
"PurposeLed has really helped us understand Amazon and how it can bring value to us as a brand. It made us look at it in a different way, rather than just thinking of it as a marketplace that's driven by price. I think they're great guys to work with, we've never looked back since starting with them. Everyone in our company really enjoys interacting with them."