APE Nutrition
326% sales increase in 12 months
The Challenge
APE Nutrition, a leading supplement brand, sought to replicate their D2C success on Amazon.
We stepped in to help APE Nutrition replicate the rapid growth they had achieved on their D2C site and establish a thriving presence on Amazon. Starting with a full rebuild of their listings, we collaborated with their internal designer to create Amazon-specific imagery and introduced premium A+ content across their product range. Over the next six months, we implemented a comprehensive strategy to ensure their success on Amazon:
Enhanced Product Listings
We rebuilt their listings, collaborating with their internal designer to create Amazon-specific imagery and added premium A+ content across their range to boost customer engagement.
Profitability Analysis
A deep dive into SKU-level profitability helped us prioritise high-potential products and maximise returns.
Advertising Campaigns
We developed targeted ad campaigns aligned with their growth strategy, carefully balancing sales and margin goals.
Growth Strategy
We set clear goals for key products to ensure sustainable and profitable growth on Amazon.
Results
Sales
Growth
Sales have increased by an impressive 326% since Month 1.
Record Performance
Nine out of the last 12 months have shown month-on-month growth while maintaining profitability.
Future Potential
New product development analysis has laid the groundwork for launching Amazon-ready products, which are expected to thrive later this year.
"I'd highly recommend Purpose Led to anyone looking to grow on Amazon. James and the team are personable, proactive and a pleasure to work with. They regularly review our account, suggest improvements and crucially implement the changes themselves. This frees up our small team to focus elsewhere, knowing Amazon is in safe hands."